Episode 26 . B2B Customer Programs That Reduce Churn, and Grow Referrals & Lifetime Value

Episode 26 . B2B Customer Programs That Reduce Churn, and Grow Referrals & Lifetime Value

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84% of B2B buyers start a buying process with a referral.
It costs 5 times as much to win a new customer than to retain or upsell an existing one.
And yet, most B2B companies focus almost solely on acquisition to drive growth.
But here is the worst part.

While most companies assume that if a customer is not complaining, that they are satisfied — in reality, 96% of unhappy customers don’t complain and up to 91% of those will simply ... See More

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